Leading the marketing element of a new business partnership, owning the online element of a famous land based casino, exceeding revenue targets by over 200% with a £5MM EBIT.
– Marketing strategy planning, development, implementation and execution
– Development, growth and management of all online and offline marketing channels to maximise volume while keeping CPA on target
– Setup of all bidding and tracking elements via Adobe Bid Manager
– Development of high converting landing pages, aliasing with design and development teams
– Marketing budget planning and delivery
– Hands-on management of paid search across Google and Bing See less