Leading the marketing element of a new business partnership, owning the online element of a famous land based casino, exceeding revenue targets by over 200% with a £5MM EBIT.

– Marketing strategy planning, development, implementation and execution

– Development, growth and management of all online and offline marketing channels to maximise volume while keeping CPA on target

– Setup of all bidding and tracking elements via Adobe Bid Manager

– Development of high converting landing pages, aliasing with design and development teams

– Marketing budget planning and delivery

– Hands-on management of paid search across Google and Bing See less

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